Sulwhasoo is a Korean beauty brand known for carrying the concept of holistic beauty with a philosophy of harmony and balance. Each product uses ingredients that have been passed down through generations in Korea for health and beauty, combining together their signature ingredients.
Sulwhasoo digital campaign is a skincare brand with a campaign focus on brand awareness and has a target audience with a priority demographic of women who use skincare products and like luxury brands. The campaign runs on social media with a dashboard on Facebook Ads with targeting on Instagram social media. Sulwhasoo's monthly campaign managed to exceed the target by an average of 6% above the set target.