Facebook Reach and Frequency or Auction: Which One More Effective?

Overview of campaigns with Facebook reach and frequency with Facebook auction :

Reach and frequency: allows you to estimate ad serving more accurately while maximizing the number of impressions viewed and showing the maximum number of ads to your target audience. Campaigns with reach and frequency can be placed across Facebook, Instagram and Audience Network.

Auction: Facebook auction offers predictions or estimates of the number of impressions on Facebook for the campaign being carried out. Because only predictions are provided, the ad serving results obtained are less accurate. The number of reaches obtained can be less or more than predicted. Campaigns with this auction can be placed across Facebook, Instagram, Messenger, and Audience Network.

Facebook Reach & Frequency or Auction: Which is More Effective?

To determine which campaign is more effective using Facebook Reach and Frequency or Auction, the answer depends on the goals or objectives of the campaign being run. When you need high brand awareness, using Facebook Reach and Frequency is the right choice.

For those of you who are planning a campaign on Facebook for your brand that has high brand awareness, then you can try using this Facebook reach and frequency with the help of Next Digital Indonesia as a well-known digital marketing agency that is expert in handling campaigns on social media like Facebook.

For further information, you can get it through the official Seactiv website, namely seactiv.com