Recommended Social Media Platforms That Are Suitable for Business

Social Media is a necessary marketing tool for any business that wants to stay relevant and visible in today's online business world. In fact, 92 percent of marketers say that social media has increased exposure, which means that if you don't use social media to its full potential, you could be missing out on a huge opportunity.

How to Choose a Social Media Platform

Facebook, Instagram, Twitter, LinkedIn, and Tiktok are the major social media platforms commonly used by businesses. Seactiv advises you to narrow your choices with a dedicated platform that allows you to focus your efforts and get the best return on your time investment.

These things can help you choose social media correctly!

1. Identify the audience

The first step you can take to identify who your audience is is to write down information with some data on how to identify your audience:

Age
Gender
Marital status
Income
Work
Location
Pain point

2. Define your goals

After knowing your audience, what you need to do next is define your business goals that are aimed at that audience. As a business owner, your main goal is likely to be to drive sales by attracting customers and those who are not yet customers. When it comes to creating your social media goals, brainstorming with your team is important so that your mission and vision are aligned with achieving your desired goals.

3. Find your audience

Now that your audience is profiled and your goals defined. This is the time to find your audience. To do this, you will decide which platform your audience is using by looking at the demographics of users on each platform. You also want to consider how active your audience is on the platform. For example, young people, usually they are more active on Instagram and TikTok.

And here are some guidelines for you to find the right audience for your business:

Facebook is built to connect and stay in touch with old friends, This makes facebook a good platform to build loyalty to your customer base. Carefully consider your business goals. If you're trying to get blue business, Facebook might not be your best choice, but if you're building a client-only following and you need a way to stay in touch with them, this platform is a great choice.

Instagram is one of the fastest growing platforms, especially among a young audience. This platform works great for visually based businesses, such as art, food, retail, fashion and beauty. Since it's a growing platform, it's less noisy than Facebook. This means that this platform is useful for generating leads because your reach is wider.

Twitter is an excellent platform for building branding awareness. Twitter uses hashtags, which organize conversations around words or phrases. By searching for hashtags, you can learn what people are talking about so you can create tweets to take part in popular conversations. Why are you doing this? Because Twitter can offer insight into what hats are trending. Because Twitter is often used by news outlets to find news. Because Twitter is often used to provide audiences with real-time updates, many brands associate Twitter with offline engagement, such as events.

Tiktok is known for short videos. Like Instagram, TikTok is best suited to visual-based businesses such as art, food, fashion, beauty, and some service industries, Tiktok has a very young demographic. This platform is useful for targeting the 18-27 age group and is good at building branding awareness.

LinkedIn has the unique distinction of having a narrow focus and being the most used platform for an audience that talks more about B2B lead generation, general networking, and hiring. For LinkedIn, the largest users are between the ages of 25-49.

With the power of social media on your side, your business can grow like never before! The question is, how actively are you looking for a platform that is right for you? Are you ready to get more customers through the best social media platforms for business?