CPAS Ads (Collaboration Performance Advertising Solution) a hit ad feature that makes sales conversion successful!

Doing business online will run smoother if you know the right advertising methods. One of the most frequently used advertising methods is CPAS. CPAs is a Collaborative Performance Advertising Solution that allows you to attract an audience from Facebook by collaborating on advertising through your marketplace. Very interesting, huh?

The development situation that occurred allowed the total estimate of online retail spending in several marketplaces to experience a high increase. So, the thing that needs to be done to overcome this situation is to come up with a new way that can drive more sales from all the competition in the Indonesian marketplace.

This article has the opportunity to provide information that helps businesses overcome this situation through a new feature from Facebook to help businesses more easily and safely drive healthy sales in the marketplace. The new feature in question is Facebook's CPAs.

What is CPAS?

CPAS stands for Collaboration Performance Advertising Solution and is an interesting feature that can be used on the Facebook Ads platform to support stores that are owned on the marketplace platform. The features provided can be used as a very profitable solution, without the need to create a personal website again, you only need to link it to a store in the marketplace.

CPAS is one of the features that can be used to advertise on the Facebook and Instagram platforms with the aim of reaching more customers on the marketplace, so the CPAS feature can be said to be a collaboration between Facebook or Instagram advertising platforms to the marketplace store you own.

The CPAS Ads feature is very necessary and important to use, because it has a big impact on store sales. By using CPAS, you can solve the problem of tracking visitors where the feature seems to provide tracking loan assistance from the marketplace to find out how effectively ads from Facebook are running and find out how much return is generated from these ads.

5 Advantages of CPAS Features and How to Implement them

Find out the following explanation about CPAS or Collaborative Performance Advertising Solution.

The rapid development of technology helps business people to promote their business.

One of the promotional techniques that you can use is CPAS or Collaborative Performance Advertising Solution.

CPAs was first launched by Facebook in 2019. It is a brand promotion technique with a new concept from Facebook in collaboration with e-commerce websites.

Launching Heroleads, CPAS allows a brand to encourage audiences to buy their products online through dynamic ads on Facebook.

Apart from being able to increase sales, this feature can also help a brand to measure the conversion rate of digital advertisements on the e-commerce platform used.

Let's see more information about the following CPAS.

 

How CPAs Work

This Collaborative Performance Advertising Solution created by Facebook works by sharing your online store catalog, which has been uploaded to the seller's platform via Facebook Business Manager.

So, Facebook will display dynamic ads on their platform from copies of existing online catalogs on e-commerce sites, such as Shopee or Lazada.

By looking at the online catalog, the audience will know more about what products a brand sells.

In the end, this can encourage the audience to make a purchase.

Audiences who are interested in visiting your online store can also click directly on the ad catalog.

Later, Facebook will direct customers to the online store so that the buying journey can be simpler.

Benefits of CPAs for Online Business

There are several benefits of using Collaborative Performance Advertising Solutions for online businesses. Anything, huh? Here are some of them:

1. Increase Online Store Traffic
By taking advantage of the CPAs feature from Facebook, your online store can get more traffic.

This is because the audience who sees the product catalog in your ad will be more interested in visiting your online store on the e-commerce platform.

The more online visibility you get through social media promotions, the greater the chances that your online store will be crowded with customers.

Even though maybe not all customers who visit make purchases, at least they already recognize your online store.

So, manage your online store as best you can by providing detailed product information to make it easier for your potential customers to understand.

2. Measuring Campaign Success

The next advantage that you can get by implementing the Collaborative Performance Advertising Solution feature is that it can help you measure the success of your online store campaign.

You can measure sales and other custom conversion events, generated on retail sites or apps used to sell.

This is one of the advantages of the CPAS feature that every online store owner can use.

3. Target Ads More Precisely
Promoting online stores on Facebook through Collaborative Performance Advertising Solutions can allow you to determine your target audience so that your ads will be more targeted.

You can target an audience that has interacted with your product or online store. So, their chances of making a purchase can be greater.

This one feature really helps you to generate prospects because it provides more detailed audience information.

The reason is, other platforms can only target ads based on interest or interest, which actually doesn't really have a significant effect.

4. Help Retargeting Ads

You can launch Facebook campaigns with retargeting ads that target audiences who have interacted with products in the online catalog available on sales websites or applications.

For example, targeting ads to an audience that has added your online shop products to their cart, but has not made a purchase yet.

Apart from that, you can also target users who have purchased certain products directly from the online store, and promote other similar products to them.

5. Increase Sales

CPAs creates the appearance of an e-commerce platform, where a brand can directly drive traffic to a retailer's site.

In the end, you can get more potential prospects thereby increasing more sales to help grow GMV (Gross Merchandise Value) on the internet.

Interestingly, this advertising feature can help your online store to reach more users via Facebook.

The benefits of CPAs for SMEs
( Micro Small and Medium Enterprise )

CPAS can not only be used by large companies, you know. But local business owners can also use the CPAS feature. What are the benefits of CPAS for MSMEs? Come on, see!

Facebook Ads
For MSMEs, using Facebook Ads is one of the privileges that can be obtained from CPAS. Products showcased in Facebook Ads become more relevant to people who are more likely to buy products. In addition, with FB Ads, traffic can be directed directly to web products or marketplaces. With the CPAs feature on Facebook Ads, sales will also be more optimal because of product advertisements.

Marketplace or Website
If you do large-scale business, such as partners with big brands, CPAS will be safer. In addition, the reach of the campaign has become wider and can also generate online sales with brand partners. Plus collaborative ads measure sales from the performance of brand marketing campaigns.

Get the most out of Facebook CPAS with Seactiv Ads

Did you know that your CPAS can run smoothly with Seactiv Ads? Oh, how come? Can you do it! because Seactiv Ads provides digital marketing services with leading advertising platforms such as Facebook Ads, TikTok Ads, Instagram Ads, and so on. With the Seactiv Ads feature, your CPAS performance will be even more successful and of course it's powerful enough to increase sales.